Area Rugs
Fully customized rug solutions with vertical production and premium support at every step.
Tailored Rugs for Your Brand
At Sorema, we specialize in developing bespoke rug solutions for private label projects, combining craftsmanship, flexibility, and efficiency. With a fully vertical production process and a dedicated team, we work side by side with our partners — from concept to delivery — to create products that reflect their brand identity and exceed expectations.
Short Lead Times
Orders fulfilled in just 3 to 4 weeks upon project/sample approval, ensuring prompt delivery
Premium Assistance
Our customer-driven approach means clients receive tailored support from our sales team and designers
Vertical Integration
With in-house dyeing and expert designers, we offer unmatched flexibility and attention to detail
At Sorema, we offer fully customizable rug solutions designed to meet the specific requirements of each brand. Our Private Label service provides a flexible, collaborative approach, allowing you to tailor every detail — from raw materials to final finishes.
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The choice of fiber defines the foundation of the rug and significantly influences its texture, durability, and appearance. We work with a curated selection of premium materials, including Lyocell, New Zealand wool, natural wool, and jute. Each fiber offers distinct qualities that can be adapted to reflect your brand’s identity and positioning.
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The rug’s structure determines its feel and surface character. We offer cut pile (for a soft, plush texture) and loop pile (for greater durability and visual texture), as well as the possibility of combining both to create a unique, custom look.
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Pile height impacts both comfort and aesthetics. Low pile rugs offer a sleek, modern look with easier maintenance, while high pile rugs provide a richer, more luxurious feel. We adjust the pile height according to the function and visual effect intended for each product.
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From bold tones to subtle, earthy hues, we offer a wide color palette and dyeing options to match your brand’s visual language. Our team works closely with each partner to develop color combinations that bring their vision to life.
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We produce rugs in any size or shape — regular or irregular — offering complete creative freedom and adaptability to a variety of interior settings.
Full in-house control from yarn to final rug.
Vertical Integration
Our fully integrated vertical structure enables total control over every stage of the production process — from yarn to finished rug.
By managing each step in-house, including dyeing and final finishing, we ensure the highest standards of quality, consistency, and reliability in every product we deliver.
Complete Logistics Management
Our service goes beyond production. We offer full logistics management to simplify your operations and streamline your supply chain. From carefully preparing each order to handling all shipping details, we ensure a smooth and efficient delivery process.
For added convenience, we can also ship directly to your clients, under your brand, ensuring a seamless experience from factory to final destination.
Give us your project
We produce your label
Our 45 years of hands-on experience in producing bath rugs, bath mats, towels and bath rugs, make us the perfect partner to help you with your project.
If you are interested in working with us, please get in touch through the form below.